by Ronald on September 12, 2007
Steve Chazin has an ebook called MarketingApple. In this ebook he provides 5 marketing secrets of Apple. It is only 8 pages long and it is well worth the read. Get MarketingApple for free and read up on Apple’s marketing secrets.
If you’re still too lazy to read it, here is a summary of the secrets:
- Don’t sell products. People buy what people have.
- Never be the first to market. Make something good greater.
- Empower early adopters. Help your customers help you.
- Make your message memorable. Boil the story down to its syrupy goodness
- Go one step further. Surprise and delight your customers.
by Ronald on August 6, 2007
Do you have trouble listening to long recordings? Is it because they are playing at such a slow rate that you try to multitask, but actually lose track to what you were listening to? Steve Pavlina has a nice post on how to overclock your audio learning. I’ve been using this technique for recorded classes, lectures, seminars, podcasts and audiobooks effectively. An hour’s worth of audio can be listened to in about a half hour or less. How? Most modern MP3 players have the ability to speed up the play rate. For example, Windows Media Player has this ability.
Try setting the play rate to 1.5x speed. You should still be able to comprehend the speaker(s), but now you’re consuming the material 1.5 times faster! As you progressively increase your limitations, you will eventually feel comfortable at speeds of 2x or even higher.
by Ronald on January 23, 2006
CNNMoney reports on the Best Time to Buy Air Tickets, Televisions, Houses, Cars, Video Games, and Toys…
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