Steve Chazin has an ebook called MarketingApple. In this ebook he provides 5 marketing secrets of Apple. It is only 8 pages long and it is well worth the read. Get MarketingApple for free and read up on Apple’s marketing secrets.
If you’re still too lazy to read it, here is a summary of the secrets:
- Don’t sell products. People buy what people have.
- Never be the first to market. Make something good greater.
- Empower early adopters. Help your customers help you.
- Make your message memorable. Boil the story down to its syrupy goodness
- Go one step further. Surprise and delight your customers.
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