MarketingApple – Marketing Lessons From a Former Apple Marketing Executive

Steve Chazin has an ebook called MarketingApple.  In this ebook he provides 5 marketing secrets of Apple.  It is only 8 pages long and it is well worth the read.  Get MarketingApple for free and read up on Apple’s marketing secrets.

If you’re still too lazy to read it, here is a summary of the secrets:

1. Don’t sell products.  People buy what people have.
2. Never be the first to market.  Make something good greater.
3. Empower early adopters.  Help your customers help you.
4. Make your message memorable.  Boil the story down to its syrupy goodness
5. Go one step further.  Surprise and delight your customers.